July 9, 2013 by ncd6329
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
Lee Iococca said it perfectly. As brilliant as you may be, if your ideas and expertise are not shared—they won’t get you anywhere. Luckily, we have access to many avenues of social media and the ability to share with a very “willing to view” generation. This generation, my generation, is HIGHLY involved in social media! In today’s markets, communication and interaction are absolutely imperative to the success of a company.
We continuously search for the perfect way to reach our audience. Many different social media channels are available but, we believe Twitter is certainly our most valuable untapped opportunity. The interactive interface that Twitter offers is perfect for creating this sort of environment. Success on Twitter can be achieved by following three simple steps in a constantly improving cyclical process—it is not that bad, I promise.
The first step is to build.
Building a healthy following on Twitter can be rather cumbersome. From what we have seen, our crash course on Twitter from a few weeks ago has initiated a common question—who do I follow? However, there is not a definite answer. The answer is whomever you want! Personally, my Twitter is a hybrid between my personal and professional lives. I try to keep the content very applicable and fun! I follow a wide variety of people—high school friends, coworkers, industry experts and a few celebrity/athletes. Also, remember that quantity < quality. Following too many people on Twitter will create unwanted noise on your feed!
Now that you have built a following it is time to engage your audience! This is where the process gets a little difficult. It may take awhile to gain a presence on Twitter but, with effort, it can happen fast! Posting interactive content is key–Tweet “at” people, include hashtags in your posts, do Q&A type posts, retweet people, post interesting stuff! The goal is to create a two way conversation and allow followers insights from your subject area expertise and willingness to interact. What would you engage with on Twitter?
3- Analyze and Track
This step is key to being successful at any sort of social media. Analytics can provide us with a wealth of information about our followers— I.e where they were directed from and some demographic info. From this, we can analyze our success. Are we present in areas we need to be? Is my content too generic? Is anyone engaging my posts? Analytic tools are out there and we have FREE access to them. The tools in Hootsuite and Tweetdeck allow us to access this data and have it displayed for us in visual, infographic form. They are easy to use and awesome–check what HootSuite offers: http://bit.ly/Jl2j5a
From here, we revert back to step one and begin building a stronger following based on what the current cycle taught us. This plan is a fail-safe way of succeeding on Twitter. I know a lot of us are in the first step of this process but I hope this info can give us a more clear view down the road of success.
From what you have seen thus far, how are successful Tweeters driving engagement? Please comment!