This week in #Social: The Cameron School of Business

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October 19, 2013 by ncd6329


Entrepreneurship Week 2013

This week, the staff at the Cameron School of Business and The Center for Innovation and Entrepreneurship have been busy putting the final touches on this years Entrepreneurship Week.  We have been lucky enough to land a few entrepreneurs with true rockstar status!

On Wednesday, October 23, F. Scott Moody, the co-founder and CEO of Authentec will speak to students and staff about his keys to success in the realm of entrepreneurship.  Last year, Apple acquired AuthenTec for a reported $356 million!  AuthenTec invented the flagship feature on Apple’s new iPhone 5s, Touch ID!  We are lucky to have a guest of this magnitude speak to UNCW students, faculty and guests.

 Leveraging LinkedIn University

LinkedIn University is an exciting new tool offered by the folks at LinkedIn.  This tool allows students, both current and prospective, the ability to learn the many functions of LinkedIn!  We are currently in the process of creating a LinkedIn page for the Cameron School of Business but, in the meantime we are hoping to share a wealth of useful information with our students through this very useful tool!

Whatever good things we build end up building us – Jim Rohn

Thus far the social building process has been a success.  We are beginning to see a more engaged and growing audience.  This week, a list of RSS feeds has been compiled to facilitate the sharing of events and news from various Cameron sources.  Creating a network that can function with little to no user input.  This base is important.  In this light, all “organic,” real-time input will only further improve the existing, “scheduled” presence.

Scheduled vs. Organic: a perfect mix

In managing the social sphere surrounding an institution such as the Cameron School, it is vital to maintain a healthy mix of both scheduled and organic posts.  Scheduled posts are beneficial when used in moderation.   These are quite beneficial for reminding followers of events such as the events of Entrepreneurship Week 2013.  However, live, organic posts are equally—if not more—important.  Live tweets, for example, can be used to thank users for following or, in the case of Entrepreneurship Week, can be used to give live commentary on speakers, events, etc.  These types of posts allow an organization to maintain a very aware appearance.  Hopefully, combining these types of posts will assist us in creating an active and engaged social sphere. 


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